Fox Sports Asia has bought the one year broadcast and multi-media rights of mixed martial arts tournament by the Super Fight League (SFL). This is the second season of the mixed martial arts tournament, which is promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer Amir Khan.
The matches will be played at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from 9 February to 17 March. SFL’s deal with MTV & Viacom 18 in India has ended.
According to SFL founder and CEO Bill Dosanjh, “This association will further capitalize on our long-term vision of taking SFL to different markets. In the next 3 years, we would like to take SFL to the Asian markets where MMA is more popular than a sport like Cricket and comes second after soccer. The opportunity to have our premier content available in over 500 million homes will immediately accelerate the growth of the SFL brand and the sport of MMA across the region. The emergence of young Indian mixed martial artists coupled with Fox’s marketing muscle and distribution will allow us to expand our event output beyond India and into the rest of the world in the coming years.”
Fox Networks Group president Brian Sullivan said, “This new agreement allows us to continue adding value to our uniquely holistic entertainment experience, aiming to suit all our fans’ preferences. We are quite delighted to deliver first class MMA content through our channels and digital platforms. The passion of Asian fans for mixed martial arts makes this category key to our content offering, and we will contribute with our know-how to make the experience of living it in our portfolio unbeatable.”
According to SFL founder and CEO Bill Dosanjh, “This association will further capitalize on our long-term vision of taking SFL to different markets. In the next 3 years, we would like to take SFL to the Asian markets where MMA is more popular than a sport like Cricket and comes second after soccer. The opportunity to have our premier content available in over 500 million homes will immediately accelerate the growth of the SFL brand and the sport of MMA across the region. The emergence of young Indian mixed martial artists coupled with Fox’s marketing muscle and distribution will allow us to expand our event output beyond India and into the rest of the world in the coming years.”
Fox Networks Group president Brian Sullivan said, “This new agreement allows us to continue adding value to our uniquely holistic entertainment experience, aiming to suit all our fans’ preferences. We are quite delighted to deliver first class MMA content through our channels and digital platforms. The passion of Asian fans for mixed martial arts makes this category key to our content offering, and we will contribute with our know-how to make the experience of living it in our portfolio unbeatable.”
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