Prachi N Thadhani has been appointed by TW Playworx Media to lead the new vertical, a digital content division, launched by its talent management arm Entertainment ITW Blitz. The step was taken to cash in on OTT boom.
According to ITW Blitz CEO Neeraj Bahl, “With the launch of new vertical, we get a great chance to further explore the content space. With someone like Prachi at the helm who holds an enormous amount of experience across various forms of entertainment, I am delighted to welcome her on board as part of our growing team at ITW Blitz.”
According to company sources, the new launch will partner with leading filmmakers and content creators to conceptualise and produce content in the form of web series, short films, and special features to cater to the burgeoning demand across leading over the top (OTT) and digital platforms.
Thadani has earlier worked with Nadiadwala Grandsons Entertainment, Vijeyata Films, White Feather Films.
ITW Playworx CEO Sidharth Ghosh, said, “New age content has opened a whole new set of opportunities for brands and marketers to connect with their audience in a very engaging and cost-effective manner. We welcome Prachi to the ITW Blitz family and very confident that with her experience and connect, we will be able to scale new heights.”
According to company sources, the new launch will partner with leading filmmakers and content creators to conceptualise and produce content in the form of web series, short films, and special features to cater to the burgeoning demand across leading over the top (OTT) and digital platforms.
Thadani has earlier worked with Nadiadwala Grandsons Entertainment, Vijeyata Films, White Feather Films.
ITW Playworx CEO Sidharth Ghosh, said, “New age content has opened a whole new set of opportunities for brands and marketers to connect with their audience in a very engaging and cost-effective manner. We welcome Prachi to the ITW Blitz family and very confident that with her experience and connect, we will be able to scale new heights.”
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