With its competitive content and OTT platform, Star India has helped its parent company Twenty First Century Fox to boost its global advertising revenue. This is double digit growth. The global revenue increased 13% driven by rate and subscriber growth at both FNG International and STAR India. International advertising revenue increased 14% led by double-digit growth at STAR and continued growth at FNG International.
Executive Chairmen Rupert and Lachlan Murdoch said: “We delivered another quarter of solid top-line revenue growth including the further acceleration of gains in global affiliate revenues and despite challenging revenue comparisons for our TV segment. Our results also reflect increased investment behind higher volumes of global sporting events as well as film releases from our studio, which led the industry in Golden Globe awards and Oscar nominations. Looking ahead, we are focused on continuing to deliver value to our shareholders through achieving our near-term growth plans, completing our proposed acquisition of the balance of Sky, obtaining the required approvals for the successful completion of our transaction with Disney and planning for the exciting launch of the new ‘Fox’.”
Source: http://cablequest.org/index.php/news/national-news/item/12144-star-india-helps-fox-to-boost-its-global-advertising-revenue
Source: http://cablequest.org/index.php/news/national-news/item/12144-star-india-helps-fox-to-boost-its-global-advertising-revenue
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