The IPL has become a hot property with advertisers. Star India has bought global broadcasting and digital rights of IPL for a whopping Rs 16,437.5 crore for five years, Star India has managed to sign 11 sponsors, despite a steep hike in the advertising rates over last year.
As per industry sources, almost Rs 500 crore worth of ad inventory has been sold till 14 February. Market sources say the Star India's asking rates for bundled ad sales (TV and digital) were coming up to Rs 9-10 lakh per 10 seconds effectively.
Anil Jayaraj, EVP and head of ad sales for Star Sports, said: “The response from advertisers has been superb and has beaten the company's expectations. We have signed 11 brands already and given the overwhelming demand, we are hopeful of signing more big brands in the coming weeks.”
The list of brands includes Vivo BSE -4.99 %, Coca Cola, Polycab, Parle, Kent, Elica and Dream11.
Anil added: "This year, we approached selling in a very different way as this was the first time we have both TV and digital rights. We were able to offer clients a mass reach of TV and a very sharp targeted reach of digital on Hotstar. Along with multiple languages, the packages we are offering are very lucrative for the advertisers."
Anil Jayaraj, EVP and head of ad sales for Star Sports, said: “The response from advertisers has been superb and has beaten the company's expectations. We have signed 11 brands already and given the overwhelming demand, we are hopeful of signing more big brands in the coming weeks.”
The list of brands includes Vivo BSE -4.99 %, Coca Cola, Polycab, Parle, Kent, Elica and Dream11.
Anil added: "This year, we approached selling in a very different way as this was the first time we have both TV and digital rights. We were able to offer clients a mass reach of TV and a very sharp targeted reach of digital on Hotstar. Along with multiple languages, the packages we are offering are very lucrative for the advertisers."
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