A parliamentary committee, in its report on Demands for Grants 2018-19 for the Ministry of AYUSH, has chided the health and Ayush ministries for their lackadaisical approach in the framing of a new legislation to regulate misleading advertisements promoting the sale of Ayush medicines.
The Parliamentary Panel said it is the need of the hour to strictly monitor and regulate misleading advertisements promoting the sale traditional medicines.
As a matter of fact, the Ministry of Ayush has received written and online complaints of misleading advertisements and 804 such instances of improper advertisements allegedly of herbal and Ayush products.
Around 65% of the advertisements were found misleading and were withdrawn or rectified and the rest were forwarded to State AYUSH Drug Regulators due to monitoring by the Advertising Standards Council of India (ASCI) and the Grievances against Misleading Advertisements (GAMA).
The Panel recommended: “The role of the ministry is pivotal in proactively pursuing the issue with other departments, ministries, ASCI on a regular basis for effectively preventing the publication of inappropriate misleading advertisements.”
Source: http://cablequest.org/index.php/news/national-news/item/12435-parliamentary-panel-unhappy-over-delay-in-framing-laws-to-regulate-ayush-ads
As a matter of fact, the Ministry of Ayush has received written and online complaints of misleading advertisements and 804 such instances of improper advertisements allegedly of herbal and Ayush products.
Around 65% of the advertisements were found misleading and were withdrawn or rectified and the rest were forwarded to State AYUSH Drug Regulators due to monitoring by the Advertising Standards Council of India (ASCI) and the Grievances against Misleading Advertisements (GAMA).
The Panel recommended: “The role of the ministry is pivotal in proactively pursuing the issue with other departments, ministries, ASCI on a regular basis for effectively preventing the publication of inappropriate misleading advertisements.”
Source: http://cablequest.org/index.php/news/national-news/item/12435-parliamentary-panel-unhappy-over-delay-in-framing-laws-to-regulate-ayush-ads
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