The global OTT giant Netflix has expanded its partnership with the US pay-TV service provider and entertainment conglomerate Comcast. The deal will enable Comcast the ability to include a Netflix subscription in new and existing Xfinity packages.
Two years back, Comcast launched Netflix on the X1 platform, offering customers a fully integrated entertainment experience featuring voice control and seamless access to the Netflix service. Netflix has quickly become one of the most popular voice searches and highly-viewed services on the platform; and among households watching Netflix on X1, X1 has quickly become the most used platform for Netflix viewing.
The deal will enable customers to easily browse and access the entire Netflix service, including TV shows, films, documentaries, stand-up comedy, kid’s titles and a robust catalogue of Ultra HD 4K and HDR programming alongside the live, on-demand, DVR and web video from hundreds of networks, studios and digital brands available with their Xfinity TV subscription.
Comcast Cable chief business development officer Sam Schwartz said: “Netflix offers one of the most popular on-demand services and is an important supplement to the content offering and value proposition of the X1 platform. Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 presents a unique and comprehensive experience for customers.”
Netflix global head of business development Bill Holmes said: “Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers. By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers.”
Source: http://cablequest.org/index.php/news/international-news/item/12807-netflix-comcast-expand-their-partnership
Two years back, Comcast launched Netflix on the X1 platform, offering customers a fully integrated entertainment experience featuring voice control and seamless access to the Netflix service. Netflix has quickly become one of the most popular voice searches and highly-viewed services on the platform; and among households watching Netflix on X1, X1 has quickly become the most used platform for Netflix viewing.
The deal will enable customers to easily browse and access the entire Netflix service, including TV shows, films, documentaries, stand-up comedy, kid’s titles and a robust catalogue of Ultra HD 4K and HDR programming alongside the live, on-demand, DVR and web video from hundreds of networks, studios and digital brands available with their Xfinity TV subscription.
Comcast Cable chief business development officer Sam Schwartz said: “Netflix offers one of the most popular on-demand services and is an important supplement to the content offering and value proposition of the X1 platform. Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility. The seamless integration of Netflix with the vast Xfinity entertainment library on X1 presents a unique and comprehensive experience for customers.”
Netflix global head of business development Bill Holmes said: “Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers. By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers.”
Source: http://cablequest.org/index.php/news/international-news/item/12807-netflix-comcast-expand-their-partnership
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